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Rob Tedesco



Practice Leader, Zapfel Group LLC

Digital Transformation

Responding to Evolving Consumer Behaviors

Rob Tedesco is a digital strategist, named as inventor on more than 300 pending and issued consumer technology patents. He has conceptualized and overseen the development of dozens of applications across an array of consumer channels (e.g., web, mobile, kiosk, voice).


Over the course of his career, Rob has formed teams, processes, departments, and organizations to support the development of digital products and programs at scale, including at Subway and, as well as owning his own business through to its acquisition. 

Rob holds an M.B.A. with distinction from the Stern School of Business at New York University and a B.A. in Journalism (concentration in New Media) from Northeastern University. He lives in Connecticut with his wife and two children.

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