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Amy Anderson



Practice Leader, Zapfel Group LLC


Analytical Roadmaps

Measurement Frameworks

Predictive Modeling

Analytic and Research Integration

Amy is a results-driven executive with strengths in solution design, analytics, consumer research, and data interpretation used to solve business challenges. In addition to owning her own company, Amy has experience from large privately held organizations such as Fingerhut and Subway, and agencies such as GfK and Merkle. 


During her 30+ year career, she has focused her efforts on building efficient teams and processes that are highly productive. She has demonstrated success by completing high quality projects within specified time periods to meet set objectives and goals, adding millions of dollars of value through revenue enhancement and cost savings. Amy’s ability to solve complex data issues and streamline processes while also being able to act as the Analytics fulcrum on behalf of her business executive colleagues sets her apart. 

Amy holds a Bachelor of Arts degree in Math and Economics from Skidmore College.  She has lived most of her life in the west suburban metro area of Minneapolis, Minnesota where she raised two children.  She enjoys swimming, golf and cooking with her significant other.

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